Luxury Collaboration Opportunity to partner with high-spend leisure and corporate clients through custom group retreats, exclusive dining experiences, and private jet or concierge add-ons leveraging the resort's five golf courses, spa, and multiple dining venues.

Birds-Eird Wellness Leverage growing wellness travel trends by promoting personalized spa packages, partner with fitness apps or wellness brands, and offer stress-reduction and energy-boosting programs to attract health-conscious guests.

Private Jet Tie-ins Capitalize on the existing Sun Air Jets partnership by expanding exclusive flight-and-stay packages, premium upgrades, and seamless transfer options for VIP guests traveling to Palm Springs.

Pet-Friendly Premium Strengthen pet-friendly offerings with curated experiences, grooming or pet-sitting add-ons, and loyalty incentives for guests who travel with pets, differentiating from competitors.

Sustainability Signals Highlight and monetize organic farm partnerships and sustainable sourcing through distinctive farm-to-table experiences, seasonal menus, and behind-the-scenes tours to attract eco-conscious travelers and corporate sustainability programs.