Acquisition Synergy Leverage Heska's acquisition of Lacuna Diagnostics to tap into Heska's established veterinary sales channels and cross-promote the combined digital cytology and telemedicine capabilities to accelerate customer acquisition.

Integrated Workflow Promote an integrated workflow with Heska's diagnostics ecosystem, offering digital cytology with rapid turnaround and seamless data integration to clinics already using Heska hardware.

Speed as Value Highlight the capability to dramatically reduce turnaround times as a core differentiator for high-volume clinics, enabling faster treatment decisions and potential upsell of larger service bundles.

Telemedicine Upsell Emphasize Lacuna's telemedicine and digital cytology offerings to attract multi-site practices and referral networks seeking remote expertise and centralized cytology services.

Proof Points Leverage industry recognition and milestones, including innovation prize wins and a track record of product launches, to reduce perceived risk and support upsell with larger veterinary groups and Heska-led markets.