Market expansion Target expansion opportunities in Western Pennsylvania, West Virginia, Eastern Kentucky, and Southern Ohio by positioning Laface & McGovern as the go-to LED lighting and controls partner for mid-market commercial, educational, hospitality, and public works projects in these regions.

Strengthen integrator partnerships Leverage existing agency strength as a manufacturers representative to co-sell with architects, engineers, and contractors, focusing on end-to-end lighting solutions, controls integration, and service contracts to win larger, multi-site accounts.

Roll-out current offerings Promote Rollease Acmeda Contract collaboration as a proven pathway to expand commercial market share in the territories, highlighting expanded product range and support for new installations and retrofit projects.

Financial upside Position the company’s $50M–$100M revenue range as a credible partner for mid-size commercial projects, pursuing maintenance contracts, replacement cycles, and energy-efficiency upgrades with commissionable incentives for channel partners.

Digital enablement Utilize the tech stack presence (WordPress, Shopify, Analytics) to showcase project case studies, enable easy product browsing for specifiers, and streamline lead capture from regional specifiers, contractors, and distributors.