LaFontaine Automotive Group

Motor Vehicle ManufacturingMichigan, United States1001-5000 Employees

The LaFontaine Automotive Group is a Michigan-based network of automotive franchises and service facilities founded in 1980 by Michael Sr. and Maureen LaFontaine. It operates 54 retail franchises, 34 Michigan retail locations, and nine full-service collision centers. In 2022 it ranked as the largest dealer group in Michigan and 25th nationally among about 16,000 dealers. 

The group emphasizes a pricing and service approach centered on value for customers, including guarantees to meet or beat competitor prices, aggressive trade-in appraisals, broad financing options, tire sales, a complimentary multi-point inspection, and competitive service pricing that accepts competitor coupons. It expanded its footprint through acquisitions in 2022 and 2023, adding Keller Ford in Grand Rapids and Pfeiffer Lincoln in Walker, and has pursued service innovations through partnerships, such as a 2025 initiative to combine kiosk-based vehicle service with mobile capabilities. The company is based in Highland, Michigan and engages in community and non-profit activities.

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