Boutique scale LaHood Realty is a small, intimate firm with 2-10 employees focusing on personal relationships in Macomb County, presenting a sales opportunity to offer enterprise-grade tools or expanded services to support growth without losing their hands-on approach.

OCM leverage With CCIM affiliation and a mix of experience and financial theory, there is a sales opening to introduce advanced analytics, CRE investment modeling, and financing solutions that complements their advisory strengths.

Tech stack fit Current technologies include cloud storage, mapping, and web infrastructure; a ready path exists to upsell a unified PropTech suite (CRM, marketing automation, data feeds) to boost deal velocity and client service.

Revenue window Revenue is in the small-to-mid market range; opportunities may exist to promote premium brokerage platforms, back-office automation, and compliance tools to scale operations while maintaining quality.

Expansion potential Strong regional specialization in Macomb County suggests partnerships or market-entry services for neighboring markets, franchise-like collaborations, or lender-ready package offerings to support growth.