Expansion into superfood market Laird's expansion into the superfood market with products like Protein Instant Latte and Mushroom Performance Coffee creates opportunities to target health-conscious consumers and coffee enthusiasts.

Partnership with café chain Collaboration with Bluestone Lane to introduce functional mushroom coffee drinks presents a chance to explore partnerships with other café chains and expand distribution channels.

New mushroom product line Introduction of six new organic mushroom powders taps into the growing demand for adaptogens, offering a unique selling point to attract customers interested in functional foods.

Financial performance and earnings call Laird's reported revenue growth and positive earnings call indicate a financially healthy company, providing confidence to potential investors and partners in terms of stability and future growth potential.

Product innovation - Vanilla Instant Latte Innovation with products like Vanilla Instant Latte featuring real vanilla bean powder can help differentiate from competitors and attract consumers looking for premium, natural coffee options.