Insights

Community Engagement Lake Trust Credit Union has a strong focus on community involvement, partnering with local organizations such as Habitat for Humanity and sponsoring community spaces like Torch 180 Café. This presents opportunities for programs or services that enhance local community impact and engagement initiatives.

Technological Adoption The credit union utilizes advanced technology including React, PWA, and LivePerson for digital engagement, indicating openness to innovative solutions. This creates potential sales avenues for digital transformation services, customer experience enhancements, or new fintech integrations.

Growth in Lending Selecting Upstart Holdings for personal lending suggests a strategic expansion in lending capabilities. Sales opportunities exist for additional lending platforms, credit scoring tools, or portfolio management solutions aimed at increasing loan volume and optimizing credit offerings.

Financial Strength With a revenue range of $100 million to $250 million and a member base exceeding 170,000, Lake Trust presents a case for scalable financial products, investment services, or technology solutions that can support its growth and member services expansion.

Strategic Initiatives Recent launches like the Lake Trust Entrepreneurship Institute and online donation campaigns reflect a focus on community development and social impact. Opportunities exist for sponsorships, CSR-focused services, and marketing tools that align with their community-centric strategy.

Lake Trust Credit Union Tech Stack

Lake Trust Credit Union uses 8 technology products and services including Crazy Egg, HubSpot Content Hub, Simpli.fi, and more. Explore Lake Trust Credit Union's tech stack below.

  • Crazy Egg
    Analytics
  • HubSpot Content Hub
    Content Management System
  • Simpli.fi
    Demand Side Platforms
  • Font Awesome
    Font Scripts
  • React
    Javascript Frameworks
  • LivePerson
    Live Chat
  • PWA
    Miscellaneous
  • JavaScript
    Programming Languages

Media & News

Lake Trust Credit Union's Email Address Formats

Lake Trust Credit Union uses at least 1 format(s):
Lake Trust Credit Union Email FormatsExamplePercentage
FLast@laketrust.orgJDoe@laketrust.org
93%
Last@laketrust.orgDoe@laketrust.org
4%
First.Last@laketrust.orgJohn.Doe@laketrust.org
2%
First@laketrust.orgJohn@laketrust.org
1%

Frequently Asked Questions

Where is Lake Trust Credit Union's headquarters located?

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Lake Trust Credit Union's main headquarters is located at 4605 S. Old US Highway 23, Brighton, MI 48114, US. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is Lake Trust Credit Union's phone number?

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You can contact Lake Trust Credit Union's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lake Trust Credit Union's official website and social media links?

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Lake Trust Credit Union's official website is laketrust.org and has social profiles on LinkedIn.

What is Lake Trust Credit Union's SIC code NAICS code?

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Lake Trust Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered NAICS code is 52211 - Commercial Banking.

How many employees does Lake Trust Credit Union have currently?

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As of October 2025, Lake Trust Credit Union has approximately 467 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Chief Strategy Officer (cso): K. K.Chief Experience Officer/Evp: T. D.Chief Member Experience Officer: J. K.. Explore Lake Trust Credit Union's employee directory with LeadIQ.

What industry does Lake Trust Credit Union belong to?

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Lake Trust Credit Union operates in the Banking industry.

What technology does Lake Trust Credit Union use?

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Lake Trust Credit Union's tech stack includes Crazy EggHubSpot Content HubSimpli.fiFont AwesomeReactLivePersonPWAJavaScript.

What is Lake Trust Credit Union's email format?

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Lake Trust Credit Union's email format typically follows the pattern of FLast@laketrust.org. Find more Lake Trust Credit Union email formats with LeadIQ.

Lake Trust Credit Union

BankingUnited States201-500 Employees

You define who you are. And who you want to be. And that’s true for us too. Though we work with our members to enhance their financial wellbeing, we’re more than just a credit union. We’re a community that’s powered by hope. With a reach across the state, we advocate for the overall health and wellbeing of individuals, families, small business, nonprofits, and neighborhoods in Michigan. To do this, we share inspirational stories. Give back. Encourage sustainability. And help create powerful connections.  

Let’s lift one another. Empower wellbeing. And multiply our positive impact. Together. That’s the power in all of us. 

With more than 20 locations stretching from lake to lake, we serve the entire state of Michigan. Our more than 170,000 members include families, small businesses, community organizations, and 400+ team members.

Federally insured by NCUA. Equal Housing Lender. Honored to be a Forbes Best-In-State Credit Union 2025.

Section iconCompany Overview

Headquarters
4605 S. Old US Highway 23, Brighton, MI 48114, US
Phone number
SIC Code
6062 - Credit Unions, Not Federally Chartered
NAICS Code
52211 - Commercial Banking
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Lake Trust Credit Union's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Lake Trust Credit Union's revenue is estimated to be in the range of $100M$250M

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