Market Leadership Lakeshore RV Center is recognized as the number one RV dealer in Michigan, which positions it as a leading authority in the regional RV market and suggests strong brand loyalty and customer trust. This opens opportunities for upselling premium services or loyalty programs.

Cost Competitiveness With the company's reputation for the nation's lowest prices on all models, there is a significant opportunity to attract budget-conscious customers seeking value, as well as premium clients looking for quality with added financing options.

Product Diversification Lakeshore RV Center offers a variety of RV brands including Heartland, Keystone, Forest River, Outback, and Impact RVs, indicating a broad product portfolio that can be leveraged to cross-sell accessories, maintenance packages, or extended warranties.

Digital Engagement The company utilizes multiple digital tools and maintains a strong online presence, creating opportunities for targeted digital marketing campaigns, lead generation through their website, and enhanced customer engagement through social media channels.

Expansion Opportunities Recent recognition as the top dealer and their reputation for excellent customer service and easy financing suggest potential for expanding geographically or increasing inventory and service offerings to capture additional market share.