UK Expansion Opportunity to deepen distribution in the United Kingdom following recent London concession in Selfridges; potential for wholesale partnerships, regional flagships, and festive seasonal campaigns to accelerate regional growth.

Premium Nordic Positioned as premium Nordic liquorice with growing global brand awareness; leverage storytelling and limited editions to create high-margin collaborations with gourmet retailers, gift shops, and luxury hospitality channels.

Sustainable Packaging Active pursuit of eco-friendly packaging through PulPac collaboration; present as a sustainability differentiator for retailers and e-commerce partners seeking responsible sourcing and reduced packaging impact.

Digital Growth Adopt data-driven sales initiatives using tech stack including Power BI and BigQuery to optimize demand forecasting, inventory, and channel performance; enable targeted campaigns and retailer-specific promotions.

Global Appetite Strong revenue trajectory with double-digit growth and international ambition; prospect for regional launches, pop-ups, and dedicated distributor agreements in high-potential markets beyond Europe and the UK.