Sustainable Appeal Lambert's commitment to vegan, animal-ethics-aligned handbags positions it strongly among eco-conscious and ethical consumers, presenting opportunities for partnerships with sustainable materials and eco-friendly packaging suppliers.

Niche Market Focus Specializing in multifunctional, chic backpacks designed by local Montreal talents creates a unique market segment that can be expanded through collaborations with fashion boutiques and online influencers targeting stylish, practical accessories.

Tech-Driven Design Utilization of advanced design and manufacturing tools like Autodesk Fusion 360 and React indicates efficient product development, allowing for scalable customization options and rapid iteration to meet evolving customer preferences.

Market Positioning Operating within the retail apparel space with a clear emphasis on design and practicality, Lambert can leverage its boutique appeal to attract brand partnerships, exclusive distribution agreements, and digital marketing channels targeting fashion-forward consumers.

Financial Growth Potential With revenue between 1M and 10M and a focus on innovative, ethically-made accessories, Lambert has the potential to tap into the growing demand for sustainable fashion, expanding sales through targeted outreach to eco-conscious retail outlets and online marketplaces.