Women-led Brand Leverage Lambs & Ivy’s status as a California, women-founded and run company to target retailers and distributors prioritizing women-owned businesses for partnerships and co-branding opportunities.

Nursery Focus Target baby and toddler bedding, nursery decor, and gifts categories with retailers looking to expand premium nursery lines, including department stores, specialty baby boutiques, and e-commerce platforms.

Growth Narrative Capitalize on long-standing presence since 1979 and ongoing product redesigns to position as a trusted heritage brand with modernized digital experiences, appealing to retailers seeking established suppliers with fresh offerings.

Digital Marketing Utilize existing tech stack signals (Shopify, email platforms, advertising partners) to propose scalable online partnerships, exclusive drops, and white-label or private-label opportunities to grow online revenue.

Mid-market fit With revenue in the low-to-mid millions and a lean team, pursue collaborations with mid-market retailers and distributors that value agility, personalized service, and opportunities for joint marketing campaigns.