Wholesale Growth Leverage wholesale momentum by revisiting opportunities with mass market retailers and online platforms. Lambs & Ivy has prior Walmart experience and deep expertise in baby and nursery products, which can support exclusive lines, private label programs, or co branded collections with flexible minimums to win shelf space.

Digital Optimization Digital channel optimization using the current tech stack and a recently redesigned site can unlock higher conversions. Propose expanding Google Ads and Microsoft Advertising efforts, dynamic retargeting, CRO testing, enhanced Freshchat support, and SMS and review programs to lift orders across wholesale and direct to consumer channels.

Brand Story Brand story as a differentiator. As a women founded business, Lambs & Ivy can appeal to retailers prioritizing diversity and women owned brands. Explore partnerships with women focused retailers, inclusion in supplier diversity programs, and co marketing that highlights leadership.

Product Innovation Product and trend led growth. Leverage established nursery decor lines to expand product families aligned with current trends, sustainability, and safety features. Propose exclusive or semi exclusive product collaborations for retailers and opportunities to introduce eco friendly materials.

Operational Scale Operational scale and reliability. With a lean team, emphasize scalable manufacturing, consistent lead times, quality control, and private label capabilities to attract larger retailers and private label deals while maintaining flexible pricing and inventory management.