Expanding product line Skip Hop recently launched a line of figure sets based on its popular Zoo Crew characters, indicating potential cross-selling opportunities with existing customers or attracting new customer segments interested in these characters.

Innovative product launches The introduction of the super convenient Sit to Step High Chair demonstrates Skip Hop's commitment to innovation and product development, presenting an opportunity to target parents looking for practical and modern parenting solutions.

Partnership with online community Through the partnership with HeyMama, Skip Hop has tapped into a growing online community of entrepreneurial and working moms. This collaboration presents an avenue for targeted marketing efforts to reach a niche demographic with specific product needs.

Recalls as customer touchpoints Despite recalls like the Silver Lining Cloud Activity Gym with detachment issues, Skip Hop's swift action shows a commitment to customer safety. Leveraging such incidents as touchpoints for engagement and showcasing improvements can build trust and loyalty.

Competing with established brands With acquisitions by Carter's and competition from well-known brands like Playgro and Melissa & Doug, Skip Hop should focus on highlighting its unique design elements and functions to differentiate itself and attract customers seeking trendy and practical baby products.