Product Innovation Lance Manufacturing is actively launching new models such as the Lance 805 for off-grid markets and the Lance Max series, indicating a focus on expanding product offerings to cater to diverse customer needs, which presents opportunities for accessories, customization, and upgrade packages.

Market Expansion Recent launches of adventure trailers and off-grid models suggest that Lance is targeting niche outdoor and RV markets, creating potential sales avenues with retailers and distributors serving adventure seekers and remote travelers.

Customer Incentives The introduction of rebate offers like 'Buy a Better RV' demonstrates strategic efforts to boost sales and customer loyalty, opening up opportunities for after-sales services, extended warranties, and financing solutions.

Leadership Growth Recent hires including a director of sales and marketing and a new director of operations indicate targeted efforts to strengthen market positioning and outreach, providing openings for collaboration on promotional campaigns and dealer network expansion.

Digital Presence Lance’s management of a diverse tech stack suggests an emphasis on online engagement and website optimization, creating opportunities for digital marketing services, online advertising partnerships, and virtual sales tools.