Recent Funding Boost Landed secured a significant $31M investment in a Series B financing round led by Learn Capital, Navitas Capital, First American, and MassMutual Ventures. This recent funding influx indicates strong investor confidence in Landed's business model and growth potential, presenting a key opportunity to leverage this momentum for expanding client outreach and partnerships.

Employee Focus Landed has facilitated over 1,100 home purchases, with a substantial portion being Black, Indigenous, People of Color (BIPOC) individuals and those with incomes below 80% of the Area Median Income (AMI). By highlighting their commitment to diversity and affordability, sales teams can emphasize Landed's ability to support organizations in promoting inclusive homeownership programs, appealing to companies prioritizing social impact initiatives.

Strategic Partnerships With partnerships established with notable institutions such as the University of Utah and Ogden School District, Landed has demonstrated credibility in collaborating with educational and essential service entities. Leveraging these existing partnerships can unlock sales opportunities in similar sectors by showcasing successful case studies and testimonials from these collaborations, building trust with potential clients.

Market Expansion Having primarily operated in high-cost housing markets like San Francisco and Boston, Landed's expansion into new regions presents a prime opportunity for sales growth. Sales teams can capitalize on this expansion by positioning Landed as a viable solution for essential workers and public servants in underserved areas, tapping into new client segments and broadening market reach.

Competitive Distinction In a landscape of similar companies like BILT and FirstKey Homes, Landed stands out through its shared equity program tailored for essential employees. This unique offering sets Landed apart and provides a competitive edge in sales discussions by emphasizing the differentiated approach to homeownership assistance, making it an attractive choice for organizations seeking innovative benefits for their workforce.