Seasonal packages The launch of the Tides and Tasting package signals openness to curated experiences and cross-sell opportunities with dining, events, and local excursions. Target partnerships with culinary suppliers, wine vendors, and experiential marketers to broaden offering and drive incremental revenue during shoulder seasons.

Expansion momentum Past investments in a large waterpark facility and ongoing growth indicate a willingness to scale attractions and amenities. Leverage this by proposing enhanced marketing collaborations, group sales promotions, and sponsorships for family, corporate, and event segments aligned with the resort’s expansion trajectory.

Mid-market footprint Estimated revenue in the range of 10–25 million with a relatively small team suggests a lean operation and a need for scalable, cost-effective solutions. Offer value-added platforms or services that boost occupancy, upsell opportunities, and efficiency without imposing heavy overhead.

Digital stack Adoption of multiple marketing and e-commerce tools (Snowplow, Visual Website Optimizer, WordPress, Shopify, etc.) indicates sophistication in data-driven marketing. Propose analytics, personalization, and multi-channel attribution enhancements to improve campaign ROI and guest acquisition.

Regional potential Located in Myrtle Beach with notable regional competitors of similar size and revenue brackets. Position as a flexible partner for hospitality tech, guest experience enhancements, and loyalty programs to capture share from nearby mid-market resorts.