Premium partnerships Leverage Landpower’s strong network of premium brands (CLAAS, AMAZONE, JCB, Seed Hawk, Trioliet, Grimme) and 33 CLAAS Harvest Centres with 20 additional locations to cross-sell bundled agricultural machinery solutions to Australasian farmers, contractors, and growers.

After‑sales strength Highlight Landpower’s robust after-sales program, including genuine parts availability and 24/7 service during harvest season, as a differentiator to upsell maintenance contracts, extended warranties, and service packages.

Regional reach Capitalize on the extensive distributor footprint across New Zealand and Australia to target large farming clusters and contracting fleets with targeted promotions, demo days, and facility partnerships.

Technology adoption Position Landpower as an early adopter of tech that improves farming efficiency; offer data-driven solutions, telematics, and digital service tools to expand cross-sell opportunities with existing equipment and new product lines.

Market momentum Monetize recent product launches and press coverage (Axos 3 range, Xerion 12 series, Torion models) to create time‑bound campaigns, test drives, and financing offers aimed at livestock, hay/meadow, and smaller-farm segments seeking high‑value machinery.