Boutique scale Small team size with 2-10 employees suggests a lean operation. Target them with efficient, high-impact services such as streamlined marketing packages, DIY listing tools, and scalable CRM or website enhancements that fit their resource constraints.

Local market focus Based in St Clair Shores, Michigan, the company likely prioritizes local properties. Position location-centric marketing, local SEO optimization, and neighborhood-focused lead generation to capture nearby buyer/seller opportunities.

Digital foundation Tech stack includes WordPress, security tooling, and basic analytics visuals. Offer integrated, secure property listing solutions, enhanced IDX/MLS connectivity, and performance-optimized websites to boost online conversions.

Revenue bandwidth Reported revenue range of 1–10 million places them in a growth-oriented SMB segment. Propose scalable SaaS or service retainers for listing management, lead nurturing, and digital advertising to support scale while maintaining margins.

Competitive awareness Industry peers are large players with extensive resources. Differentiate with personalized support, rapid onboarding, and local market insights, offering a competitive edge through tailored marketing packages and hands-on account management.