Mid-market scale Target Langley, Williams & Co as a mid-market accounting firm with revenue in the 10-25M range and a lean headcount (11-50 employees) for tailored IT, security, and cloud optimization offerings that scale with growth.
Technology stack Leverage their current tech footprint including AWS, Apache servers, PHP, Matomo/Piwik PRO, and Barracuda Email Protection to propose security hardening, cloud maturity assessments, and cost optimization services aligned with their existing platforms.
Security focus Emphasize data protection and email security solutions given Barracuda usage; offer complementary threat detection, backup resilience, and compliance tooling to reduce risk in client engagements and regulatory readiness.
Growth potential With revenue visibility and available growth room, present scalable advisory services such as digital transformation, process automation, and outsourced IT/tech support to capture higher-margin retainers as they scale beyond 50 employees.
Competitive positioning Position as a specialized, regional accounting firm seeking modernization partners; propose differentiated services (cloud security, data analytics, and workflow automation) to compete with larger firms by offering personalized, cost-effective solutions.