Growing Market Presence Lantern & Scroll operates in the retail lighting industry with estimated revenues between 1 million and 10 million dollars, indicating a solid position in a competitive market. This presents opportunities to offer premium lighting products and accessories to enhance their diverse product range.

Regional Focus Based in Charlotte, North Carolina, the company has a local retail presence complemented by an online store, suggesting potential for expansion into regional marketing efforts or improved e-commerce solutions to increase sales volume.

Digital Engagement Utilizing tools like Facebook Pixel, Google Cloud, and Pinterest highlights their active online marketing strategy. This opens sales prospects for digital advertising services, marketing automation tools, and integrated e-commerce technology.

Market Segment Potential Competing with well-known brands with larger teams and higher revenues, Lantern & Scroll can explore niche markets such as custom or vintage lighting, catering to high-end or specialty customer segments to differentiate themselves.

Product Expansion Opportunities With a focus on artisanal, USA-made lighting, there is a sales potential in sourcing unique, sustainable, or custom-designed lighting solutions that appeal to environmentally conscious consumers and design professionals.