Growing Market Presence Lantern & Scroll operates in the niche retail lighting industry with an estimated revenue between one and ten million dollars, indicating a solid market position and potential for expansion through increased marketing efforts or product diversification.

Technology Integration The company actively utilizes digital tools like Google Cloud, Facebook Pixel, and Pinterest, suggesting openness to leveraging online platforms for marketing and customer engagement, presenting opportunities for targeted digital campaigns.

Local and Online Sales With both an online store and a physical location in Charlotte, Lantern & Scroll has the opportunity to enhance omnichannel marketing strategies to reach a broader customer base and increase in-store traffic.

Competitive Positioning Compared to larger competitors with extensive employee bases and higher revenues, Lantern & Scroll can emphasize its USA-made quality and personalized service to differentiate itself in a competitive market.

Customer Engagement Opportunities The use of social media platforms and interactive tools like Google Maps and Gravity Forms indicates potential to expand customer engagement and gather feedback, enabling tailored marketing and sales approaches.