Women-owned niche Opportunity to engage Lapine Group as a preferred women-owned consulting partner, leveraging diversity and inclusive leadership to appeal to clients prioritizing supplier diversity and ESG commitments in financial services, travel, entertainment, and consumer sectors.

Mid-market focus Target mid-market and Fortune 1000 clients seeking agile, senior-level digital strategy and technology integration without the overhead of top-tier firms; present cost-effective, high-impact engagements aligned with their growth and transformation goals.

Tech stack fit Position Lapine as a partner for projects requiring modern tools and platforms (WordPress, MySQL, Microsoft 365, analytics tags) to optimize customer experience, data integration, and marketing technology implementations for clients in regulated or customer-centric industries.

Industry crossovers Leverage cross-industry experience in financial services, travel, entertainment, non-profit, and consumer products to upsell advisory services such as customer-centric strategy, design, and technology enablement to multi-industry clients exploring digital transformation.

Growth momentum With revenue in the mid-range for a boutique firm and a broad consultant background from large agencies, pursue opportunities around scalable, repeatable programs, PMO support, and long-term engagements that build steady recurring revenue and reference accounts.