Diverse Vehicle Range LARAG SA specializes in selling a wide variety of utility vehicles, including light commercial vehicles, heavy trucks, and leisure vehicles, primarily from premium brands like Mercedes-Benz and Fuso. This broad product portfolio presents multiple cross-selling opportunities to existing customers seeking different types of vehicles.

Comprehensive After-Sales Services The company offers extensive service, repair, and customization options across all vehicle brands, which can be leveraged for recurring revenue streams and value-added maintenance contracts with fleet operators and individual customers.

Training and Development Focus With its in-house training programs in four professions, LARAG SA can connect with industry professionals and potential clients interested in technical training or apprenticeship collaborations, opening avenues for educational partnerships and fleet staff development.

Technological Engagement Utilizing a tech stack that includes tools like Google Maps and YouTube, the company is well-positioned to enhance digital marketing efforts and online customer engagement, attracting more fleet buyers and outdoor leisure clients through targeted digital campaigns.

Market Focus and Growth Potential Operating in the motor vehicle manufacturing industry with a revenue range of up to $10 million and a sizable workforce, LARAG SA has room to expand its market share by targeting both local businesses and leisure vehicle enthusiasts, especially through its specialized expertise in vehicle construction and aftermarket services.