Sustainability Focus Laser Options emphasizes eco-friendly solutions by promoting paper reduction, use of remanufactured toner, and environmental sustainability initiatives, which could open opportunities for green procurement initiatives with environmentally conscious organizations.

Managed Print Growth With expertise in managed print services and document management solutions, Laser Options can expand its offering to organizations seeking to optimize print infrastructure and reduce operational costs, especially in competitive markets seeking efficiency.

Technology Integration The company’s use of advanced tech stacks like Oracle, Modernizr, and Priority Hints indicates robust digital capabilities that can be leveraged to offer integrated, software-driven document solutions and modern automation services to clients.

Market Opportunities Serving mid-sized businesses across industries with revenues between 25 million and 50 million, Laser Options has a strong target market for upselling multifunctional printers, wide format plotters, and advanced content management solutions.

Growth Potential Given their recent focus on reducing print footprints and improving infrastructure control, there are opportunities to cross-sell related IT services, including network security, digital transformation consulting, and integrated content management to current clients.