Award-winning credibility Position Lashly & Baer as a trusted, top-tier law firm with recent national recognitions in health care law and strong regional rankings, leveraging awards to open discussions with prospective clients seeking validated expertise.

Strategic office realignment The closure of the Belleville office and shift to Edwardsville signals a strategic consolidation and growth in the St. Louis metro area, which can be used to approach local organizations needing continuity of legal services and potential cost efficiencies.

Full-service depth With capabilities spanning corporate, health care, education, labor and employment, litigation, personal injury, and more, target mid-market companies and public institutions seeking a single firm for multiple legal needs and integrated legal strategy.

Growing leadership Key hires and promotions, including associates and shareholders, indicate a pipeline of talent and rising expertise—great for discussing enhanced service levels, specialized teams, and potential white-glove account management for growing clients.

Technology-forward Utilizing AWS, Google Cloud, Sentry, New Relic and modern web platforms suggests a commitment to robust tech practices; pitch data security, scalable legal operations, and client portal integrations as differentiators for tech-enabled clients.