Insights

Niche market Target the burgeoning goal-based financial planning space by positioning Lasso as a social, advisor-enabled platform for rapid, collaborative wealth planning, appealing to small advisory practices looking to scale client engagement.

Limited team enables agility With a lean 2-10 employee team, Lasso represents a prime prospect for white-labeling, back-office automation, and cloud-based collaboration tools to streamline product development and expert onboarding.

Democratization angle Emphasize partnerships that extend access to financial planning through consumer-advisor collaboration, opening upsell opportunities for education content, onboarding analytics, and personalized planning dashboards.

Tech footprint Leverage their tech stack (Squarespace, Google Cloud, Analytics) to propose scalable integrations, CRM/workflows, and data-driven advisor insights that improve plan sharing, tracking, and conversion metrics.

Growth signals Position services around marketing and growth enablement for fintech founders in the early to mid-stages, offering demand-gen, community features, and user acquisition strategies to accelerate platform adoption.

Similar companies to Lasso

Lasso Tech Stack

Lasso uses 8 technology products and services including Squarespace, Squarespace Commerce, Google Workspace, and more. Explore Lasso's tech stack below.

Media & News

Lasso's Email Address Formats

Lasso uses at least 2 email formats:
Lasso Email FormatsExamplePercentage
First.Last@goalbasedinvestors.comJohn.Doe@goalbasedinvestors.com
75%
FLast@goalbasedinvestors.comJDoe@goalbasedinvestors.com
25%

Frequently Asked Questions

What is Lasso's stock symbol?

Minus sign iconPlus sign icon
Lasso is a publicly traded company; the company's stock symbol is LAS-A.TO.

What is Lasso's official website and social media links?

Minus sign iconPlus sign icon
Lasso's official website is goalbasedinvestors.com and has social profiles on LinkedIn.

How much revenue does Lasso generate?

Minus sign iconPlus sign icon
As of July 2026, Lasso's annual revenue is estimated to be $1M - $10M.

What is Lasso's NAICS code?

Minus sign iconPlus sign icon
Lasso's NAICS code is 52 - Finance and Insurance.

How many employees does Lasso have currently?

Minus sign iconPlus sign icon
As of July 2026, Lasso has approximately 5 employees across 1 continents, including North America. Key team members include Head Of Commercialization: S. B. Explore Lasso's employee directory with LeadIQ.

What industry does Lasso belong to?

Minus sign iconPlus sign icon
Lasso operates in the Financial Services industry.

What technology does Lasso use?

Minus sign iconPlus sign icon
Lasso's tech stack includes Squarespace, Squarespace Commerce, Google Workspace, Font Awesome, Google Fonts API, Google Cloud, Google Analytics and Facebook.

What is Lasso's email format?

Minus sign iconPlus sign icon
Lasso's email format typically follows the pattern of First.Last@goalbasedinvestors.com. Find more Lasso email formats with LeadIQ.

How much funding has Lasso raised to date?

Minus sign iconPlus sign icon
As of July 2026, Lasso has raised $2.8M in funding. The last funding round occurred on Apr 22, 2021.

When was Lasso founded?

Minus sign iconPlus sign icon
Lasso was founded in 2020.
Lasso logo

Lasso

Financial ServicesNew York, United States2-10 Employees

Lasso is a financial services platform based in New York, built to connect consumers with financial advisors through a goals-based planning approach. The service aims to help individuals create financial plans aligned with their life goals, share them with advisors, and iteratively improve the plans collaboratively in a short time frame. Targeting consumers seeking straightforward, collaborative wealth-building guidance, Lasso positions itself as a bridge between personal goal setting and professional financial advice within the broader advisory ecosystem. The company emphasizes democratizing financial planning by enabling a simple, planning-centric process that pairs consumer-created plans with advisor input. As a new social app from GoalBased Investors, Lasso focuses on facilitating conversations about life goals and wealth, leveraging a concise workflow to produce and refine plans. The business operates in the financial services industry and is located in the New York region.

Section iconCompany Overview

Stock Symbol
LAS-A.TO
NAICS Code
52 - Finance and Insurance
Founded
2020
Employees
2-10

Section iconFunding & Financials

  • $2.8M

    Lasso has raised a total of $2.8M of funding over 1 rounds. Their latest funding round was raised on Apr 22, 2021 as a Seed.

  • $1M - $10M

    Lasso's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.