Partnership Opportunities Betterment recently partnered with OIC Advisory LLC, indicating a willingness to collaborate with other financial services firms. Exploring partnership opportunities with Betterment could lead to mutual business growth and expanded service offerings.

Market Expansion The launch of Betterment for Business Premium plan and the platform for small businesses suggests a focus on expanding into new market segments. Tailoring solutions for specific business needs can open doors for sales in the small business sector.

Innovative Product Launches The addition of Bitcoin and ethereum portfolios showcases Betterment's innovative approach to investment products. Leveraging their new offerings can attract investors interested in cryptocurrency, presenting a unique sales opportunity.

Reputation and Awards Recognition as the Best Overall Robo Advisor of 2022 by the Buy Side from Wall Street Journal bolsters Betterment's reputation. Highlighting this accolade in sales pitches can build credibility and trust with potential clients.

Competitive Positioning Betterment's revenue and funding figures position it among established competitors like Robinhood and Wealthfront. Highlighting financial stability can strengthen sales strategies, positioning Betterment as a reliable choice in the market.