Premium Plan Launch Betterment recently launched a new Premium plan with a 0.65% AUM management fee, presenting an opportunity to target high-net-worth individuals or clients seeking premium services.

Bitcoin & Ethereum Portfolio The introduction of Bitcoin and ethereum portfolios by Betterment for Business indicates a focus on catering to clients interested in cryptocurrency investments, offering a chance to tap into the growing crypto investment market.

Platform for Small Businesses Betterment launched a platform specifically for small businesses to provide employee benefits like student loan 401(k) company match, creating an opening to engage with small businesses seeking modern financial wellness solutions for their employees.

Strategic Partnerships Betterment has formed key partnerships with industry giants like Goldman Sachs and BlackRock, opening up avenues for collaborative sales efforts targeting clients interested in more sophisticated investment strategies and solutions.

Industry Recognition Being awarded as the Best Overall Robo Advisor in 2022 positions Betterment as a trusted and high-performing player in the industry, providing a compelling proposition to potential clients looking for reputable investment platforms.