Latana Email Format
Market ResearchBerlin, Germany11-50 Employees
Latana is a Berlin-based market research company that operates a global consumer insights platform. Founded in 2019, the firm focuses on brand tracking and providing data-driven insights to marketers, brand leaders, and strategists across markets of varying sizes. Its approach combines ad-based sampling and non-incentivised surveys to deliver data that supports confident decision-making while aiming to maintain accuracy and quality in diverse audiences. The company serves brands seeking cost-effective growth by understanding consumer perceptions and brand performance. Positioned within the market research industry as a provider of advanced tracking and analytics, Latana emphasizes accessibility of its tools to a broad range of clients. It is based in Berlin, Germany, and operates with a workforce described as a small to mid-sized team. It has highlighted a recent milestone in expanding its capabilities through funding-backed growth, reflecting its ongoing development in global brand insights.