Innovative Data Collection Latana utilizes cutting-edge ad-based sampling technology and non-incentivised surveys to deliver highly accurate consumer insights across small and diverse markets, presenting opportunities for brands seeking precise data in niche segments.

Growing Investor Support With a recent Series B funding of €36 million, Latana demonstrates strong investor confidence, indicating potential for expansion into new markets and additional product offerings that can be marketed to growth-oriented clients.

Specialized Market Position As a global consumer insights platform based in Berlin with a focus on brand tracking, Latana serves a niche that appeals to marketing agencies, brand managers, and strategic planners looking for cost-effective, high-quality data solutions.

Technology-Driven Approach The company's tech stack, which includes Elasticsearch, Docker, and JavaScript, suggests a robust, scalable platform that can be tailored to client needs, offering a competitive edge to organizations seeking flexible data analytics tools.

Growth and Collaboration Opportunities Latana's regional and global expansion efforts, supported by recent funding and innovative technology, present opportunities to partner with complementary firms in the market research and tech sectors to enhance service offerings.