Global brand tracking Latana operates as a leading global consumer insights platform focused on AI-powered brand tracking and high-quality data across markets, presenting an opportunity to upsell comprehensive cross-market measurement to large customers seeking worldwide brand intelligence.

AI powered sampling Their ad-based sampling and non-incentivised surveys highlight a unique data collection approach that can be positioned to advertisers and agencies seeking faster, cost-efficient, and higher-accuracy insights to inform campaigns.

Series B momentum Recent financing of 35.7M USD signals strong investor validation and growth trajectory, suggesting available capacity for expanding sales to mid-market and enterprise clients looking for scalable insights platforms.

Mid-size focus With a lean team of 11-50 employees, Latana targets agile, cost-effective solutions; sales outreach can emphasize fast onboarding, flexible pricing, and rapid ROI for mid-market brands expanding their consumer intelligence initiatives.

Competitive positioning Compared to peers like Pollfish and Qualtrics, Latana’s combination of AI-powered tracking and global reach creates an opportunity to differentiate in pitches by highlighting data quality in small markets and end-to-end brand performance analytics.