Strategic Acquisition Latham Manufacturing Corp. recently acquired Freedom Pools in Australia and New Zealand, indicating an active expansion strategy in key markets. This presents opportunities to introduce complementary products, services, or technology solutions to support their integration and growth efforts.

Innovation Recognition The company received the 'Most Innovative Product for Retailers' award at the 2024 International Pool Spa Patio Expo, highlighting their commitment to innovative offerings that can be leveraged for upselling or cross-selling advanced pool features, automation, or smart technology.

Leadership Transition With a new CEO appointed in January 2026, Latham may be open to exploring new strategic partnerships or pilot programs aligned with their evolving leadership vision, creating an opening for targeted engagement and customized solutions.

Market Presence & Events Latham actively participates in industry events like the Pool & Spa Show, indicating their interest in vendor collaborations and new product launches. Engaging with them through industry expos could foster relationships and present sales opportunities for innovative pool components and accessories.

Technological Advances The launch of firmware updates for products like Measure by Latham Pools suggests an openness to advanced tech integration. There is potential to offer IoT, automation systems, or digital management solutions to enhance their product suite and operational efficiencies.