International Growth Latham's acquisition of Freedom Pools SA expands into Australia and New Zealand, signaling a growth strategy through cross-border expansion. This creates opportunities to sell pool components, installation services, and related equipment through APAC-based channels and partnerships.

Innovative Product A track record of awards for innovative products and recent firmware updates for Measure by Latham Pools indicate a strong focus on smart, connected pool technology. Sales opportunities include IoT driven automation systems, sensors, control modules, and integrated software solutions for pool management.

Digital Readiness The current technology stack suggests potential for IT and operations partnerships, including ERP/CRM integrations, manufacturing software modernization, cloud hosting, and cybersecurity services, as well as digital marketing and SEO oriented collaboration to accelerate online sales and lead generation.

Strategic Partnerships Leadership changes and active partnerships point to openness to channel and services partnerships. Potential opportunities include becoming a preferred supplier for engineering and contract manufacturing support, or a strategic sourcing partner for pool equipment and components.

Market Position Active participation in industry events and a strong footprint across major regions signal market momentum and visibility. Opportunities include co-marketing initiatives, distributor or exclusive product partnerships, and synchronized product launches across North America and APAC.