Diversity opportunity Leverage the Latino Hotel Association’s focus on supplier diversity and Latino entrepreneurship to position impact sourcing programs, supplier enablement services, and minority-owned supplier partnerships as strategic value for hotels expanding vendor ecosystems.

LHEI insights Utilize the inaugural Latino Hotel and Entrepreneurship Investment Report to inform market intelligence offerings, investment advisories, and data-driven consulting aimed at Hispanic entrepreneurship and hospitality expansion.

Growth potential With a revenue range of one to ten million and a small staff, there is an opportunity to offer scalable tech, marketing, and operations solutions tailored for small to mid-sized hospitality groups seeking growth and efficiency.

Tech modernization Current tech stack contains common productivity and web platforms; propose integrated CRM/marketing automation, talent management, and digital commerce enhancements aligned with iCIMS, Microsoft 365, and cloud hosting to improve recruitment and guest-facing capabilities.

Market positioning Position as a partner for industry associations and minority-owned hotel investors; offer membership program enhancements, event sponsorships, and data-driven insights to differentiate from larger national associations and unlock targeted networking and funding opportunities.