Latitude
Research ServicesMassachusetts, United States11-50 Employees
Latitude is a research services firm based in Beverly, Massachusetts, that operates as a creative intelligence agency. Its offerings center on understanding audiences through an insights platform called Lumiere, which collects flexible, granular viewer reactions to help publishers and brands refine content, advertising, and brand messaging, grow audiences, and engage fans. The company serves major media and technology clients, helping them test ads and promos, assess brand lift, optimize sponsorship and pilot programs, and evaluate series maintenance and title sequences, among other services. Positioned within the media and technology research space, Latitude combines research and consulting to translate audience feedback into actionable insights for content and marketing strategies. The organization appears to serve a range of clients in the United States and emphasizes direct dialogue with viewers to uncover deeper audience understanding. The small to mid-sized firm highlights collaboration with notable names in media and entertainment, and has public-facing information and contact details through its website, latd.com. }
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