Lative Email Format
Software DevelopmentDublin, Ireland11-50 Employees
Lative offers a platform that uses artificial intelligence to support go-to-market planning and decision making by connecting marketing data with sales actions. The system enables real-time visibility into GTM plans and decisions to help revenue teams plan, operate, and grow with greater efficiency. It has formed partnerships with Salesforce, HubSpot, and Snowflake to integrate with major sales tech and data platforms. Based in Dublin, Ireland, Lative is a small to mid-sized software company. Its customers are revenue teams looking to tighten alignment between marketing intelligence and sales execution.