Strong Industry Recognition L'Auberge de Sedona has been consistently recognized as a top hotel and resort, including prestigious awards such as the Condé Nast Traveler Top 50 Hotels in the U.S., Travel + Leisure World’s Best List, and the AAA Four-Diamond Award for over 15 years. This high-quality reputation positions the property as a premium partner for luxury travel and lifestyle brands seeking to align with renowned establishments.

Strategic Partnership Expansion Recent partnerships with Hilton and inclusion in Hilton Honors significantly broaden L'Auberge’s distribution channels, making it accessible through Hilton's global booking platforms and loyalty program. This creates opportunities to cross-promote luxury offerings and target Hilton’s extensive customer base, appealing to high-end travelers seeking seamless reservation experiences.

Luxury Wellness Focus The launch of L’Apothecary Spa and collaborations with brands like Lotus Wei highlight a strong commitment to wellness and natural beauty. Opportunities exist to introduce exclusive wellness products, cosmetic lines, or spa-focused services to generate additional revenue streams or attract health-conscious guests who value holistic experiences.

Targeted Event Hosting Recognition as the Best Place for Sedona Weddings and the scenic location on Oak Creek create a unique positioning for high-margin events, such as weddings, retreats, and corporate gatherings. Developing specialized packages or premium event services can enhance sales through targeted marketing campaigns to event planners and luxury clientele.

Market Positioning Opportunities With a revenue range of $10M to $50M and a dedicated positioning as a top resort in Arizona, there are opportunities to upsell personalized experiences, premium accommodations, and exclusive packages. Leveraging the hotel’s prestigious awards and loyal customer base can facilitate targeted promotions to attract high-value guests and corporate clients.