Acquisition Opportunity Lauchlan was acquired by The Channel Company in 2022, indicating potential cross-sell of The Channel Company's larger IT media, events, and marketing services to Lauchlan's existing tech-focused client base.

Tech Sector Focus Lauchlan specializes in the technology sector for lead generation and sales funnel growth, suggesting opportunities to partner on integrated campaigns leveraging The Channel Company's channels and events to reach MSPs, VARs, and OEMs.

Financial Scale Reported revenue range of 10M–25M positions Lauchlan within mid-market accounts, offering potential for tiered marketing services, co-branded campaigns, and bundled solutions with The Channel Company's portfolio to accelerate growth.

Strategic Partnerships Recent high-level leadership hires and board appointments at The Channel Company imply a strategic push; sales pros can target channel partners and ecosystem players connected to these initiatives for collaboration or sponsorship opportunities.

Event & Awards Synergy The Channel Company emphasizes awards and events, presenting avenues to propose joint events, awards sponsorships, or content programs that leverage Lauchlan’s tech focus to gain visibility among channel partners and OEMs.