Industry Focus Lauchlan, now part of The Channel Company, specializes exclusively in the technology sector, providing tailored marketing and lead generation services for value-added resellers and OEMs. This focused approach indicates opportunities to offer targeted marketing expansion or partnership collaborations within the tech industry.

Event Engagement The company actively participates in high-profile industry events such as Best of the Channel Awards Gala and XChange conferences, suggesting a strong presence in networking and thought leadership. Sales teams could leverage these events to identify new client prospects and deepen existing relationships.

Recent Acquisition Following its recent acquisition by Onset Financial, The Channel Company is positioned for growth in equipment financing. This presents potential cross-selling opportunities for financial solutions or strategic partnerships in tech financing markets.

Leadership & Growth Recent high-profile hires of CFO and board members demonstrate a strategic focus on leadership strength and growth. Engaging with the company’s evolving executive team may open avenues for strategic alliances and consultative sales opportunities.