Strategic partnerships Explore collaboration opportunities with local restaurants and eateries, such as SweetWater's partnership, to create co-branded tasting menus and wine-pairing dinners that raise brand exposure and drive cross-location sales.

Tasting room leverage Capitalize on the estate winery and tasting room ambiance to host private events, small weddings, and corporate gatherings, offering exclusive wine releases or club sign-ups to convert visitors into ongoing customers.

Wine club expansion Promote and expand the wine club through Eugene’s historic market presence and in-market experiences, featuring limited allocations, members-only events, and bundled flight offerings to increase recurring revenue.

Cross-region offerings Highlight the diverse wine portfolio including Willamette Valley and Columbia Valley selections to attract different regional consumer segments and retailers seeking a broader Oregon-Washington state wine footprint.

Digital footprint Leverage existing tech stack (WordPress, Google Analytics, GTM) to optimize online merchandising, collect visitor data at tasting rooms, and run targeted campaigns for nearby markets to boost direct-to-consumer sales.