Expansion into eyebrows Lavish Lashes recently launched LavishBrows Eyebrow Extensions, tapping into the growing demand for eyebrow enhancement solutions. Offering a range of services for brows in addition to lashes can attract a wider customer base and increase revenue streams.

Tech-focused approach With a tech stack including Unpkg, Cloudflare CDN, WooCommerce, and Oxi Social Login, Lavish Lashes demonstrates a commitment to using technology to enhance customer experience and streamline operations. Highlighting the technological aspects in sales pitches can appeal to tech-savvy clients.

Competitive positioning Lavish Lashes competes with similar companies like Borboleta Beauty, House of Lashes, and Sugarlash PRO, all within the revenue range of $0 - 10M. Understanding the strengths and unique offerings of these competitors can help in tailoring sales strategies to showcase Lavish Lashes' differentiators.

Industry pioneer status Being a pioneer in the eyelash extension industry since 2005 gives Lavish Lashes credibility and authority. Leveraging this long-standing presence and expertise in messaging can build trust with potential customers and position the company as a leader in the market.

Targeting beauty professionals Lavish Lashes' focus on inspiring and supporting beauty professionals and entrepreneurs aligns with targeting a niche market segment that values quality products and training. Tailoring sales pitches to emphasize how Lavish Lashes can empower professionals in growing their businesses can drive customer acquisition.