Enrollment Growth Lawrence uses iCIMS for applicant tracking and LinkedIn Ads for recruitment, signaling openness to modern enrollment marketing and CRM capabilities. There is an opportunity to offer integrated enrollment marketing services, CRM optimization, and enrollment analytics to boost undergraduate recruitment, diversify applicant pools, and improve candidate experience.

Campus Upgrades The campus is investing in a new fitness and recreation center and the restoration of Memorial Chapel, indicating active capital projects and donor engagement needs. Potential solutions include facilities project management, donor relations and fundraising platforms, and grant/expense tracking tools to streamline planning and stakeholder communications.

Athletics Tech A new director of athletics and coaching hires create demand for athletics management software, scheduling, performance analytics, recruitment tools, and partner engagement platforms to enhance program execution and student-athlete support.

Career Services Engaged learning outcomes present an opportunity to deploy career services platforms, internship and employer partnership management, and alumni engagement tools to improve job placement, expand experiential learning opportunities, and strengthen fundraising pipelines.

Data Analytics The technology stack including MySQL, charting libraries, and HR/IT systems provides a pathway for data analytics, dashboards, and integrated reporting across enrollment, academics, fundraising, and facilities, complemented by identity and access management solutions.