Regional broker scale Build a value proposition around Lawson-Hawks’ regional footprint and long-standing presence (over 72 years) to target mid-market businesses seeking local expertise with global reach, highlighting strong carrier relationships and a diversified product mix.

Diversified product focus Leverage their capabilities in Personal, Commercial, Benefits and Healthcare to cross-sell across employee benefits, cyber, property & casualty, and group health solutions, especially for growing client portfolios.

Financial strength Position opportunities by referencing the firm’s substantial revenue range to engage mid-market prospects seeking stability, scalable solutions, and trusted risk management partners with proven carrier access.

Technology posture Engage with Lawson-Hawks on digital risk and modernization initiatives, citing their tech stack (security and monitoring tools) as a basis to discuss enhanced cyber risk, data protection, and insurtech-enabled underwriting.

Growth opportunities Target growth segments and geographic expansion plans by aligning with their entrepreneurial heritage, offering strategic partnerships, captive or program underwriting options, and scalable service models to support expansion.