Programmatic Growth Leverage the existing ad tech stack to deepen programmatic sales with Lyon region advertisers, optimize display and video inventory, and improve ROI for partners.

Local Market Focus Activate location-based advertising and sponsored content for regional SMEs, events, and public sector clients in Lyon and Auvergne-Rhône-Alpes.

Subscriber & Revenue Growth Grow digital subscriptions and diversify revenue with meter-based access, premium digital editions, and advertiser-supported content initiatives.

Data-Driven Personalization Leverage analytics and sign-in data to pilot audience segmentation and personalized ad experiences that boost advertiser outcomes.

Strategic Partnerships Develop partnerships with national brands and local businesses for co-branded campaigns, sponsorships, and revenue-sharing sales models.