Lead Liaison

Software DevelopmentTexas, United States51-200 Employees

Lead Liaison is a mid-sized software company based in Dallas, Texas, that designs and delivers cloud-based software for marketing and sales automation. Its offerings target small and medium-sized businesses worldwide and are provided as a software-as-a-service platform. The platform supports the full lifecycle of lead management, spanning prospecting, lead generation, nurturing, and marketing automation, with capabilities to capture and track leads and report on performance.

It positions itself as delivering broad, user-friendly revenue-generation software to help sales and marketing teams coordinate activities and measure impact. A concrete recent development is the 2020 launch of a free Website Converter tool, expanding resources available to customers and prospects. The company has a history of integrations and partnerships, including a collaboration with Microsoft Dynamics 365 in 2017, reflecting an approach to connect with other business systems.

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