Diverse Brand Portfolio Leader Automotive Group’s extensive range of 23 brands across multiple dealership locations in Illinois offers numerous cross-selling opportunities and a broad customer base interested in both mainstream and luxury vehicle segments.

Strong Regional Presence With eight metro dealerships in Chicagoland and additional locations in Bloomington/Normal and Peoria, the company’s regional dominance facilitates targeted marketing campaigns and personalized outreach to maximize sales conversions.

Customer Service Capabilities Offering comprehensive services including vehicle sales, financing, leasing, maintenance, and collision repair positions Leader Automotive as a one-stop-shop, creating opportunities to engage customers throughout their vehicle ownership lifecycle.

Tech-Driven Approach Utilizing advanced tools like Tableau, Google Analytics, and React indicates a focus on digital engagement and data-driven decision-making, enabling tailored marketing strategies and improved customer targeting efforts.

Competitive Market Position Operating in a highly competitive industry with multi-brand dealerships suggests opportunities for partnership and collaboration with other automotive service providers or technology vendors aiming to enhance dealership offerings and customer experience.