Strong Vendor Portfolio Leader maintains direct relationships with over 60 global vendors including Microsoft, Intel, and ASUS, providing a diverse product offering that can address various reseller needs across multiple technology segments.

Established Market Presence With its status as Australia's favourite IT distributor and recognition as an ARN Channel Choice Distributor of the Year in 2019 and 2020, Leader demonstrates high brand credibility and loyal reseller relationships, creating opportunities for expanding partnerships.

National Footprint Operating through five locations across Australia and being 100% Australian owned, Leader offers a localized approach that can facilitate faster deployment and personalized support for regional resellers seeking reliable supply chain solutions.

Growth-Focused Resellers Leader’s purpose to help resellers grow and be profitable aligns with sales opportunities in offering value-added services, technical support, and tailored solutions to help partners expand their market share and revenue streams.

Technological Infrastructure Utilizing a modern tech stack incorporating Elementor, WordPress, and Bootstrap, Leader demonstrates a digitally savvy approach, which can be leveraged to promote new product offerings, training programs, and online engagement to reseller networks.