Advocacy Expansion LMB actively engages in statewide bicycling advocacy, events, and partnerships, including a recent Bicycle & Trail Advocacy Day and annual awards. This indicates opportunities to offer policy advocacy tools, targeted fundraising campaigns, and sponsorship packages aligned with public outreach and government collaboration.

Digital Outreach The tech stack includes WordPress, Google Workspace, email platforms, and ad tracking tools, suggesting potential for website optimization, email marketing automation, digital fundraising campaigns, and retargeting services tailored to nonprofit partners.

Grant-Driven Training A FY 2026 grant from the Michigan Office of Highway Safety Planning funds statewide bicycle and pedestrian safety trainings. This presents opportunities to package training curricula, LMS integrations, and program promotion services to widen reach and impact.

Free Resources Released a free partner toolkit to aid local governments, businesses, and community groups, signaling openness to scalable collaboration packages, sponsor-enabled content, and co-branded campaigns that extend LMB’s reach while creating monetization avenues.

Community Engagement Regular participation in events like Ride of Silence and annual awards demonstrates strong community ties and member engagement. This can be leveraged to upsell membership drives, event sponsorships, and localized fundraising initiatives aimed at a committed audience.