Strong Community Presence Lebo's has been operating since 1923 with eight physical locations in the Carolinas, indicating a loyal local customer base that values personalized service and in-store experiences.

E-commerce Expansion Potential With an established online platform and recent investment in digital tools like Klaviyo and MouseFlow, Lebo's can further leverage e-commerce to boost online sales and tap into broader markets.

Target Demographics Offering extensive footwear options including orthotics, western wear, and dance shoes for the entire family suggests an opportunity to personalize marketing strategies towards different demographic segments such as families, dancers, or work professionals.

Technology Integration Utilization of advanced website management and social engagement tools like UserWay, Klaviyo, and X-Content-Type-Options demonstrates openness to adopting new technologies that enhance customer experience and marketing automation, providing avenues for upselling and customer retention.

Competitive Positioning Operating in a retail niche with competitors like Boot Barn and Cavender's, Lebo's can benefit from emphasizing its family-owned heritage, personalized service, and extensive size and product selections as key differentiators to attract loyal customers and defend market share.