Leede Research Employee Directory
Market ResearchWisconsin, United States11-50 Employees
Leede Research is a regional market research firm based in Manitowoc, Wisconsin, with offices in Wisconsin and Minnesota. With about four decades in the field, it provides a broad set of research services spanning product development, usability testing, and customer-experience work, including Net Promoter Score programs and ethnographic studies. The firm supports both B2B and consumer research through online panel access and nationwide qualitative facilities, supported by international partnerships for cross-border studies. It has developed specialty capabilities in the outdoor power equipment sector and related consumer categories, and it indicates cost savings for ongoing research needs. A concrete recent development is a 2020 partnership with Lakeshore Technical College to complete an Education Assessment Program in the LTC service area. Overall, Leede Research presents itself as a regionally focused provider with international reach, offering a combination of qualitative and panel-based research to diverse client segments.