Insights

Growing Market Segment BrickLink's position as the leading marketplace for genuine LEGO products presents significant sales opportunities in the collectible and hobbyist segments. Targeting LEGO enthusiasts, collectors, and customizer communities can drive increased engagement and sales of both standard and limited-edition sets.

Digital Building Platform The popularity of BrickLink Studio and its integration with the AFOL Designer Program indicates a strong demand for digital design tools among creative LEGO fans. Companies offering 3D rendering, instruction creation, or building software could consider partnerships or integrations to reach this niche market.

Community-Driven Engagement BrickLink’s active community through galleries, nominations, and pilot stores shows high community engagement, which can be leveraged for co-marketing or exclusive product launches. Fostering collaborations with engaged hobbyists may enhance product visibility and sales conversions.

Recent Program Launches The ongoing launch of Fan-designed LEGO sets and the Bricklink Designer Program suggests a growing appetite for limited-edition, fan-inspired products. Partners in manufacturing, packaging, or distribution could benefit from early access or exclusive releases aligned with these initiatives.

Strategic Acquisition Impact Lego’s recent acquisition of BrickLink positions the platform for integrated sales opportunities across digital and physical LEGO product channels. Collaborative efforts with Lego’s wider retail and online channels can open up new revenue streams, especially through exclusive sets or digital content.

Similar companies to LEGO BrickLink, Inc.

LEGO BrickLink, Inc. Tech Stack

LEGO BrickLink, Inc. uses 8 technology products and services including Amazon Web Services, Open Graph, Babel, and more. Explore LEGO BrickLink, Inc.'s tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Babel
    Development
  • JSON-LD
    Javascript Frameworks
  • core-js
    Javascript Libraries
  • Amazon ALB
    Load Balancers
  • X-UA-Compatible
    Web Tools And Plugins
  • Facebook
    Widgets

Media & News

LEGO BrickLink, Inc.'s Email Address Formats

LEGO BrickLink, Inc. uses at least 1 format(s):
LEGO BrickLink, Inc. Email FormatsExamplePercentage
First@bricklink.comJohn@bricklink.com
85%
First.L@bricklink.comJohn.D@bricklink.com
9%
Last.F@bricklink.comDoe.J@bricklink.com
3%
FirLast@bricklink.comJohDoe@bricklink.com
3%

Frequently Asked Questions

Where is LEGO BrickLink, Inc.'s headquarters located?

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LEGO BrickLink, Inc.'s main headquarters is located at Irvine, California United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is LEGO BrickLink, Inc.'s phone number?

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You can contact LEGO BrickLink, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is LEGO BrickLink, Inc.'s official website and social media links?

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LEGO BrickLink, Inc.'s official website is bricklink.com and has social profiles on LinkedIn.

What is LEGO BrickLink, Inc.'s NAICS code?

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LEGO BrickLink, Inc.'s NAICS code is 5112 - Software Publishers.

How many employees does LEGO BrickLink, Inc. have currently?

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As of April 2026, LEGO BrickLink, Inc. has approximately 66 employees across 4 continents, including North AmericaEuropeAsia. Key team members include President/Owner: T. N.Bricklink Store Owner: P. J.Store Owner: B. B.. Explore LEGO BrickLink, Inc.'s employee directory with LeadIQ.

What industry does LEGO BrickLink, Inc. belong to?

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LEGO BrickLink, Inc. operates in the Software Development industry.

What technology does LEGO BrickLink, Inc. use?

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LEGO BrickLink, Inc.'s tech stack includes Amazon Web ServicesOpen GraphBabelJSON-LDcore-jsAmazon ALBX-UA-CompatibleFacebook.

What is LEGO BrickLink, Inc.'s email format?

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LEGO BrickLink, Inc.'s email format typically follows the pattern of First@bricklink.com. Find more LEGO BrickLink, Inc. email formats with LeadIQ.

When was LEGO BrickLink, Inc. founded?

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LEGO BrickLink, Inc. was founded in 2019.

LEGO BrickLink, Inc.

Software DevelopmentCalifornia, United States51-200 Employees

BrickLink is the leading marketplace for genuine LEGO products and contains an extensive catalog of every LEGO element and set you can think of. With an account, you can buy and sell LEGO elements and sets locally and internationally. You can also create Wanted Lists to keep track of ongoing projects, inventory, etc.

The BrickLink team started building Studio in 2014 with the goal of providing a robust digital building software where designers can not only build, but also render and create instructions. These all-in-one features allowed the software to be exclusively used for submitting designs to the AFOL Designer Program.

If you enjoy making your own creations, you can post them to the Studio Gallery where everyone can view and leave comments on your creation.

The team here at BrickLink is a small, diverse, and dedicated group of LEGO® fans. With a team that consists of less than 30 people, it’s no surprise that much like LEGO bricks, we have multiple roles that contribute to our vision. When we need a quick break, you can find us having a meal or coffee together in the kitchen. Or you can find us building the latest LEGO sets on “build nights” where we regroup and enjoy downtime.

Whatever the activity may be, we always strive to elevate team spirit and remain connected by learning from the BrickLink community and from each other.

Section iconCompany Overview

Headquarters
Irvine, California United States
Phone number
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    LEGO BrickLink, Inc.'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    LEGO BrickLink, Inc.'s revenue is estimated to be in the range of $50M$100M

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