Insights

Growing Global Presence LEGO continues to expand its retail footprint with new store openings in key international markets like the UK and the US, creating multiple touchpoints for direct customer engagement and sales growth opportunities.

Innovative Product Launches Recent launches such as the large-scale race car installation and the innovative 2-in-1 Transformers model demonstrate LEGO's focus on engaging customers with unique, high-interest products that can drive incremental sales.

Strategic Partnerships LEGO's partnership with Ultimaker and collaborations with retail outlets like Lagardère Travel Retail provide avenues for technological innovation and enhanced retail experiences, opening possibilities for joint marketing and co-branded product development.

Digital and Technology Use Utilizing advanced digital technology platforms such as Google Cloud, Salesforce, and Qualtrics, LEGO can leverage data-driven insights to personalize marketing efforts, optimize customer journeys, and identify new sales segments.

Strong Financial Position With revenues exceeding $10 billion and a vast international presence, LEGO is well-positioned to invest in new product categories, digital experiences, and retail expansions, providing ample opportunities for business growth and sales engagement.

Similar companies to LEGO Group

LEGO Group Tech Stack

LEGO Group uses 8 technology products and services including Gemius, ISO 20400, Microsoft 365, and more. Explore LEGO Group's tech stack below.

Gemius
Analytics
ISO 20400
Certificates
Microsoft 365
Email
Teleopti
Human Resources
Google Cloud Platform
Infrastructure As A Service
Vyond
Marketing
Salesforce Marketing Cloud
Marketing Performance Measurement
Qualtrics
Online Form Builders

Media & News

LEGO Group's Email Address Formats

LEGO Group uses at least 2 format(s):

LEGO Group Email Formats	Example	Percentage
First.Last@lego.com	John.Doe@lego.com	90%
First.Middle.Last@lego.com	John.Michael.Doe@lego.com	5%
LastF@lego.com	DoeJ@lego.com	3%
Last.First@lego.com	Doe.John@lego.com	2%
First.Last@america.lego.com	John.Doe@america.lego.com	57%
Last@america.lego.com	Doe@america.lego.com	11%
FirstLast@america.lego.com	JohnDoe@america.lego.com	6%
First-L@america.lego.com	John-D@america.lego.com	5%
F.Last@america.lego.com	J.Doe@america.lego.com	4%
First-Last@america.lego.com	John-Doe@america.lego.com	3%
FirstL@america.lego.com	JohnD@america.lego.com	3%
FirLast@america.lego.com	JohDoe@america.lego.com	2%
First_L@america.lego.com	John_D@america.lego.com	2%
LFirst@america.lego.com	DJohn@america.lego.com	1%
Last.F@america.lego.com	Doe.J@america.lego.com	1%
First.Middle@america.lego.com	John.Michael@america.lego.com	1%
FirstLa@america.lego.com	JohnDo@america.lego.com	1%
FM.Last@america.lego.com	JM.Doe@america.lego.com	1%
FirstLas@america.lego.com	JohnDoe@america.lego.com	1%
F_Last@america.lego.com	J_Doe@america.lego.com	1%

Frequently Asked Questions

What is LEGO Group's phone number?

You can contact LEGO Group's main corporate office by phone at

+1-860-749-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is LEGO Group's official website and social media links?

LEGO Group's official website is lego.com and has social profiles on LinkedIn.

How much revenue does LEGO Group generate?

As of December 2025, LEGO Group's annual revenue is estimated to be $9.8B.

What is LEGO Group's NAICS code?

LEGO Group's NAICS code is 31-33 - Manufacturing.

How many employees does LEGO Group have currently?

As of December 2025, LEGO Group has approximately 20K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: N. B. C.Chief Sustainability Officer: A. S.Chief People Officer/Evp: L. I. S.. Explore LEGO Group's employee directory with LeadIQ.

What industry does LEGO Group belong to?

LEGO Group operates in the Manufacturing industry.

What technology does LEGO Group use?

LEGO Group's tech stack includes GemiusISO 20400Microsoft 365TeleoptiGoogle Cloud PlatformVyondSalesforce Marketing CloudQualtrics.

What is LEGO Group's email format?

LEGO Group's email format typically follows the pattern of First.Last@lego.com. Find more LEGO Group email formats with LeadIQ.

LEGO Group

Q: What is LEGO Group's official website and social media links?

LEGO Group's official website is lego.com. LEGO Group has social profiles on LinkedIn.

Q: How many employees does LEGO Group have currently?

LEGO Group has approximately 20K employees.

Q: What technology does LEGO Group use?

LEGO Group's tech stack includes Android, SAP ABAP, Jobsite, ADP Streamline, Blue Yonder.

ManufacturingSouth Denmark, Denmark10001+ Employees

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. 

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. 

These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. 

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!