Insights

Rapid Market Expansion Lemonilo's recent expansion into Qatar indicates an active growth strategy beyond Indonesia, creating opportunities to introduce their health-focused products to neighboring Middle Eastern markets where demand for wellness products is rising.

Innovative Product Portfolio The launch of new items like Michoco 4-in-1 Nature Start showcases Lemonilo's commitment to product innovation, signaling potential for upselling or bundling complementary healthy products in retail and online channels.

Strong Investment Backing With a substantial Series C funding of $36 million led by Sofina, Lemonilo has significant financial resources to scale operations, explore new partnerships, and increase marketing efforts to reach health-conscious consumers.

Multi-Channel Distribution Availability in over 20,000 physical stores across Indonesia combined with a robust online presence opens numerous sales avenues, including wholesale partnerships and direct-to-consumer approaches in new markets.

Health & Sustainability Focus Lemonilo’s emphasis on free-from harmful ingredients and LOHAS principles positions them well to partner with health retailers, wellness brands, and SMEs seeking quality ingredients, offering potential for co-branded and collaborative product development.

Lemonilo Tech Stack

Lemonilo uses 8 technology products and services including Crazy Egg, Cloudflare, Google Workspace, and more. Explore Lemonilo's tech stack below.

  • Crazy Egg
    Analytics
  • Cloudflare
    Content Management System
  • Google Workspace
    Email
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Branch
    Marketing Automation
  • Microsoft
    Miscellaneous
  • Qualtrics
    Online Form Builders

Media & News

Lemonilo's Email Address Formats

Lemonilo uses at least 1 format(s):
Lemonilo Email FormatsExamplePercentage
First.Last@lemonilo.comJohn.Doe@lemonilo.com
48%
First.Middle@lemonilo.comJohn.Michael@lemonilo.com
3%
First@lemonilo.comJohn@lemonilo.com
1%
First.Last@lemonilo.comJohn.Doe@lemonilo.com
48%

Frequently Asked Questions

Where is Lemonilo's headquarters located?

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Lemonilo's main headquarters is located at Jl. Panjang Blok A3 No. 1 Kedoya Utara, RT.2/RW.7 Jakarta Barat, DKI Jakarta 11520 ID. The company has employees across 2 continents, including AsiaNorth America.

What is Lemonilo's official website and social media links?

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Lemonilo's official website is lemonilo.com and has social profiles on LinkedIn.

What is Lemonilo's NAICS code?

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Lemonilo's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Lemonilo have currently?

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As of October 2025, Lemonilo has approximately 357 employees across 2 continents, including AsiaNorth America. Key team members include Head Of Marketing Communications: N. A.Head Of Engineering: H. S.Head Of Brand: A. M. H.. Explore Lemonilo's employee directory with LeadIQ.

What industry does Lemonilo belong to?

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Lemonilo operates in the Wellness and Fitness Services industry.

What technology does Lemonilo use?

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Lemonilo's tech stack includes Crazy EggCloudflareGoogle WorkspaceFont AwesomejQueryBranchMicrosoftQualtrics.

What is Lemonilo's email format?

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Lemonilo's email format typically follows the pattern of First.Last@lemonilo.com. Find more Lemonilo email formats with LeadIQ.

How much funding has Lemonilo raised to date?

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As of October 2025, Lemonilo has raised $36M in funding. The last funding round occurred on Dec 13, 2021 for $36M.

When was Lemonilo founded?

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Lemonilo was founded in 2016.
Lemonilo

Lemonilo

Wellness and Fitness ServicesDKI Jakarta, Indonesia201-500 Employees

Lemonilo is the biggest LOHAS (Lifestyles of Health and Sustainability) & Wellness meets CPG (Consumer Packaged Goods) vertical startup in Indonesia. We are in a mission to make healthy lifestyle accessible to everyone. 

We are proud to present Indonesia and the world with healthy, affordable, and practical products, made with the highest standard and free from 100+ potentially harmful ingredients. We apply technology not only to bring a better lifestyle experience to our customers, but also to empower SMEs to improve their products’ qualities and scale.  In creating our products, we team up with various partners from SMEs to mass-scale corporations in our quest to provide solution-oriented products to ensure a healthy lifestyle can become the new normal. Our products are available online and in 20,000+ physical stores all over Indonesia.

With a positive mindset, hard-working attitude, and operation excellence, we are not afraid to break boundaries, challenge the status quo, and have fun—to achieve our mission. Every time we fall, we will get back again stronger to make sure that any Indonesian can get the healthy body and mind that they deserve. 

Think what we do is interesting? Join us as Lemonion and let's make the world a happier & healthier place to live in! Reach us out at career@lemonilo.com.

Section iconCompany Overview

Headquarters
Jl. Panjang Blok A3 No. 1 Kedoya Utara, RT.2/RW.7 Jakarta Barat, DKI Jakarta 11520 ID
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2016
Employees
201-500

Section iconFunding & Financials

  • $36M

    Lemonilo has raised a total of $36M of funding over 4 rounds. Their latest funding round was raised on Dec 13, 2021 in the amount of $36M.

  • $25M$50M

    Lemonilo's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $36M

    Lemonilo has raised a total of $36M of funding over 4 rounds. Their latest funding round was raised on Dec 13, 2021 in the amount of $36M.

  • $25M$50M

    Lemonilo's revenue is estimated to be in the range of $25M$50M

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