Online Sales Expansion Leverage Squarespace Commerce to grow direct-to-collector sales and editions. Optimize product and collection pages with Open Graph data to boost social and search visibility.

Marketplace Partnerships Pursue collaborations with established online art marketplaces to broaden exposure and drive qualified traffic to the site, reducing reliance on a single channel.

Local Market Focus Develop outreach to Los Angeles collectors, interior designers, and corporate buyers with tailored events and personalized communications to build a loyal patron base.

Brand Storytelling Invest in provenance and artist narratives to differentiate from larger platforms, enabling premium pricing and ongoing patronage.

Tech and UX Audit and optimize site performance and catalog presentation using the existing tech stack to improve conversions and ensure a cohesive brand experience.