Industry Expansion Lens.com's recent acquisition by Riskcom Group in 2018 indicates potential synergies and an opportunity for expanded market reach and growth through leveraging combined resources and expertise.

New Leadership The appointment of Will Still as the head coach presents an opportunity for Lens.com to revitalize its strategies, potentially opening doors for new partnerships and initiatives in the retail sector.

Talent Acquisition Lens.com's ability to attract talent like Cortes and Thomasson showcases the company's appeal to high-profile individuals, offering a chance to showcase innovative products and services to a broader audience.

Competitive Positioning With well-known competitors like Coastal and Warby Parker, Lens.com can differentiate itself through personalized customer service and its extensive range of contact lenses, potentially capturing a niche market segment and increasing sales.

Partnership Opportunities Exploring collaboration with complementary businesses like America's Best Contacts & Eyeglasses or LensCrafters could lead to joint marketing efforts, cross-promotions, or distribution agreements, fostering increased brand visibility and sales growth for Lens.com.