Relationship Driven Advisory LEONA’s positioning as an extension of athletic department staff, leveraging deep industry relationships to protect clients and thoroughly evaluate all options, positions the firm well for universities seeking trusted, high-touch rights advisory and deal-structure optimization.

Rights Market Growth The growing complexity and value of multimedia, media, and apparel rights in college athletics create ongoing demand for specialized deal structuring, due diligence, and negotiation support that LEONA can scale with retainer or project-based engagements.

Tech Enabled Delivery With Google Workspace as its core tool, LEONA can package scalable, tech-enabled services such as contract lifecycle management, deal-tracking dashboards, and secure document handling tailored for athletics departments.

National Expansion Based in Baltimore but serving national athletic departments, LEONA can expand through regional university partnerships, conference office collaborations, and virtual engagements to grow its client base beyond the local market.

Boutique Flexibility As a small, agile consultancy, LEONA can offer scalable engagement models—retainers, project-based work, or fractional chief deal officer services—balancing bandwidth with personalized service to win more clients.